Deconstructing What John Wick’s Tattoo Means Third, note how the Latin says “the strong ones.” The Latin is in plural. So, what if this means the tattoo wasn’t limited to just John Wick himself, but to every assassin in the John Wick universe? And notice the third film’s name, “parabellum.” It’s Latin, from the Latin phrase “Si vis pacem, para bellum,” or “If you want peace, prepare for war.” It’s saying that, in Chapter 3, John needs to prepare for war. What do John Wick's tattoos mean? Cassian was only doing his job when he sought revenge for Gianna’s death. Fortuna is the Roman goddess that serves as the personification of luck. If everyone (or at least the hitmen in the same league as John Wick’s skill) had the same tattoo, what if a hitman’s downfall – choosing to be rash and bold rather than strong and brave – is what eventually leads to their downfall.