Starbucks in China Case Study . Starbucks can better integrate into the local atmosphere of life, to strengthen ties with the locals living, making more people buy Starbucks coffee. Starbucks -- and its shareholders -- have clearly been shaken by the upstart. We chose China because it is the world’s most populous country with over 1.3 billion people live there and second-largest country by land area. The case study chosen for this Report is Starbucks and how it could improve its marketing potential in Shanghai. Expansion in the international space is very crucial for Starbucks to continue the trend of record breaking and profits. Show More. Starbucks is one of the largest coffee shop chains in the world. China … If there is one company that should have gone wrong in China, it would be Starbucks. For example, green tea. Why or why not? Case study: Starbucks in China Starbucks – A global company? This study’s hypothesis is that Starbucks might profit from capitalising on its trendy new lifestyle image and worldwide popularity to boost coffee sales and firmly establish itself in the Shanghai sector. The 1971 founded company Starbucks has undergone an impressive expansion throughout the last years and as a result now is the leading coffee house retailer in the world. Starbucks In China Case Study. 1. Introduction Background Starbucks is the largest coffeehouse firm in the world, founded in 1971 as a Seattle coffee bean roaster and retailer. Starbucks worst nightmare in China—competition from fast-growing start-ups like Luckin Coffee—is coming true. Starbucks Corporation, an American company founded in 1971 in Seattle, WA, is a premier roaster, marketer and retailer of specialty coffee around world. A Case Study of Starbucks Entry to China, so, the company has a unique style and atmosphere in its coffee houses. Starbucks Case Study In China 1260 Words | 6 Pages. 773 Words 4 Pages. Starbucks did not present itself as a rivalry to the tea culture for consumers to prefer one or the other, but an emergence of multiculturalism in China. Introduction Background Starbucks is the largest coffeehouse firm in the world, founded in 1971 as a Seattle coffee bean roaster and retailer. Topics: Coffee, Starbucks, China Pages: 5 (1587 words) Published: April 15, 2013. Starbucks Coffee in China 2 Culture factors entails the various setting, for example, moral values, beliefs, language, and rules pertaining to a certain nation, community or other given group of people. Case - Starbucks in China Group 11 21-10-2012 Q1) Do you think Starbucks is a global company? It is specializes in selling beverages like coffee, tea and variety of food items to the worldwide customers. 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